Optimizing For Success
It all begins with your twitter profile, as it's the place where potential followers go to learn more about you, and to see what you are up to and what you have to offer. Your profile is a simple one page outline that includes a short bio, your website URL and your contact information. You will want to optimize your Twitter account so that those visiting your profile page are motivated to follow you, and you can do that by including a direct URL to a page on your website that offers relevant, free content. While many marketers attempt to utilize this area to secure customers, the most effective campaigns begin with establishing yourself within your market, and you do that by offering quality, free incentives. You should design a landing page exclusively for those coming from Twitter. This will give you the opportunity to personalize their experience and to connect with them on a deeper level. Greet them as a "Fellow Twitterer", and offer them something useful and ...